Sponsoring & Marketing

  • MARKETING: goods, services, occasion-related
  • ADVERTISING: radio, television, print media, internet
  • SPECIAL EVENTS: promotions, fundraisers, festivals
  • RESEARCH: focus groups; surveys, profitability
  • PRESENTATIONS: workshops/seminars/training programs
  • SPONSORSHIPS: products, projects, start-ups
  • GRANTS: search, identification, applications
  • RETAIL CONSULTING
  • BRAND DEVELOPMENT
  • PRIMARY PRODUCT DEFINITION
  • SERVICE QUALITY
  • ASSESSMENT PROGRAMS

Key Marketing Services

Strategic planning, research and analysis, market feasibility studies, psychographic identification, cause and community marketing, image enhancement and design, customer service evaluation, consumer business and competitive intelligence services
The effectiveness of a marketing program can be the most important factor in the success of a business. Through extensive research, it is possible to determine an available market size, a target consumer and the lifestyle trends associated with that group.
Using this information, our analysts determine the most effective methods to introduce your product or service to the identified demographic. An image enhancement program is then developed to build trust in the quality and value of a product and/or service.

Advertising

Campaign design, media negotiations, corporate presentations, tracking and measurability, copywriting and production for TV and radio
By combining knowledge of advertising media and marketing strategies with specific information about the target audience and sales goals, an exact advertising plan is developed. This maximizes the value of the advertising budget, ensures top awareness and recognition and generates a measurable response.
Scope of services for special events
Congresses, festivals and galas, custom event creation, existing event evaluation, concerts and grand openings, event planning and production, celebrity appearances. Specialized

Special events provide an opportunity to reach a niche market without waste, generate traffic, drive sales, attract new sponsors, raise funds for charitable activities, and enhance corporate or product image.

Press Relations and Public Relations

Storyline identification, press release creation, media/trade publications, press conference coordination, special event involvement, public service campaigns.

Press Relations and Public Relations

Asset analysis, category profiling, strategy design, pricing and packaging, presentation and negotiation, implementation, proof of performance, reports

Creating a continuous line of communication between a company and the media can have a tremendous impact on visibility and help establish a leadership position in a particular industry. It is valuable to have media professionals identify potential storylines, prepare press releases and media releases and related information, and distribute that information to the appropriate publications.

Properly evaluating events, properties or projects determines which assets can be sponsored, which sponsors have the greatest potential to participate, and what level of return on investment is needed to ensure a mutually beneficial and sustainable relationship. Of particular interest to most developers is our focus on raising sponsorship for projects before major development costs are incurred.