Market Feasibility Study
When developing projects and/or project extensions, owners and investors often “guess” market forecasts and indicators, as it sometimes seems that sufficient information is available from tourism boards and other authorities, as well as general or specialized media reports.
Owners of existing operational projects also tend to rely on their past operational observations and/or achieved financial results to build “success upon success”.
The result of such actions often leads to a distortion of project mix planning and eventually makes a project financially unviable.
The main purpose of applying this method is to find out what the consumer really wants
